Attitude and Social Cognition
3 Board Psychology previous year questions on Attitude and Social Cognition — options free on every question; 1 include the answer & explanation free, the rest unlock with PYQ Pass.
Which method of message transmission is likely to be most effective for creating a positive attitude towards Oral Rehydration Salts (ORS) for young children?
Community social workers and doctors talking to people directly
This question is based on the concept of attitude change through persuasion.
For a message to effectively change people's attitudes, three factors are important:
Source (Who gives the message?)
Message (What is being communicated?)
Channel (How is it communicated?)
When the message concerns the health of young children, people are more likely to trust and accept information from credible and expert sources such as doctors and trained health workers.
In an attitude change, when the change is in the same direction as the existing attitude (for example, a positive attitude may become more positive, or a negative attitude may become more negative), this is called :
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According to the concept of balance proposed by Fritz Heider, imbalance is found when :
(i) All three sides of the P-O-X triangle are negative.
(ii) Two sides of the P-O-X triangle are negative and one side is positive.
(iii) Two sides of the P-O-X triangle are positive and one side is negative.
(iv) All three sides of the P-O-X triangle are positive.
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